National Premium wins PPAI technology award for social media

As we mentioned previously, National Premium (@natlpremium, NP) was nominated along with 4 other companies (Leeds, Crown Products, Leaderpromos, and Motivators) both supplier and distributors for the Promotional Products Association International (PPAI) technology award in social media.  At the awards reception at the PPAI Expo, NP was awarded the silver award.

The booklet said, “This Social Media strategy is geared toward engaging suppliers, clients, prospects and employees in a social conversation to build a stronger relationship and more trust. Multiple posts a day provide a view of the company on a personal level by delivering opportunities to connect and reinforce the overall brand via this online channel.”

We are so excited to have partnered with NP throughout the last year to help make this possible.  Congrats to NP and all of their friends and followers for making this happen!

A Beginner’s Guide to Facebook Insights

A Beginner’s Guide to Facebook Insights from Kissmetrics

"Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.

By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.

Here are some useful steps for individuals new to Facebook Insights"

'via Blog this'

Social Media Award Finalist

We are proud to announce that our own National Premium (@natlpremium) has been named a finalist for their industry technology awards in social media. Scrumptious Media is proud to have partnered with National Premium in starting and building their social media community over the last year, and we look forward to many more. Congrats, National Premium!

To learn more, visit: http://pubs.ppai.org/2012/09/the-2013-ppai-technology-awards-finalists-named/

Are you planning for social media?

25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast.

Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter, according to the November 2009 report.

http://mashable.com/2010/01/26/myths-social-media-business/

Who is using social media?

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42%—over the past year

Status updating has also grown in popularity among older users; one in ten say they use Twitter or another service to share updates or see updates about others

http://www.pewinternet.org/Press-Releases/2010/Older-Adults-and-Social-Media.aspx

Wireless connectivity is high among those under 30 and social network use continues to rise

Nearly three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites.

http://www.pewinternet.org/Press-Releases/2010/Social-Media-and-Young-Adults.aspx

How are your customers communicating?

The New York Times recently reads:

"Signs you’re an old fogey: You still watch movies on a VCR, listen to vinyl records and shoot photos on film. And you enjoy using e-mail."

You need to reach your customers where they live, and it isn't through e-mail anymore. People are living through social media (e.g., Facebook).

What is your business doing to meet them there?

See:
http://www.nytimes.com/2010/12/21/technology/21email.html?_r=2